In fact, this small piece of skin has a rather deep meaning and carries a rather big mission.
There is no item that holds as many secrets as jeans. First the story of the mini front pocket and now the “anecdote” about the leather carefully attached to the back of the waistband. Infatuated with jeans for a long time, do you know what it is used for?
Small pieces of leather are often found on the back of jeans.
Once upon a time, when jeans began to be born and gradually became popular, people also created a small piece of leather cloth , printed/embroidered with the brand logo and neatly placed on the back waist. . And instead of being called this or that piece of skin, it was even given a name: Jacron . So what does Jacron do?
The reason, Jacrons was born is to carry out an extremely big mission: to help identify the brand , especially when the jeans market is becoming more and more exciting and the scene of hundreds of pants as one is recurring every day. Levi’s is probably the pioneer brand for Jacron making.
This cloth is called Jarcon.
In addition to the inner pants label, since 1873, the “jeans tycoon” has begun to have the idea of creating small pieces of leather with the company’s logo printed on it to cover the outside, as a way to protect its brand and help customers. products to avoid buying fake pants of poor quality.
This cloth helps to identify the brand.
A Levi’s spokesman said the creation of Jacron will help consumers distinguish genuine products by identifying through the logo, the famous horse symbol or information about the size of the pants – something that other pants Fake is hard to copy. Thanks to Levi’s pioneering shot, other brands also began to research and create their own Jacron. In early 2018, American Eagle also opened an AE Studio in New York City, allowing their customers to come and create their own Jacron.