Research published in the journal Frontiers shows that color affects the part of the brain that processes information, in which red makes it easier for people to spend money.
Altruism is a trait often associated with a virtuous person. New research shows that environmental factors, the colors around us can have a significant impact on helping others behavior. Specifically, blue makes it easier to forgive mistakes while red makes people selfish.
Color will significantly affect people’s thinking and behavior. (Photo: favpng).
Scientists have found that at certain times, color strongly influences behavior in the animal kingdom. Experiments have shown that the color red makes some birds more aggressive and aggressive towards their fellow humans. In 2013, researchers started experimenting with people and found that after looking at red, people spend more money in an auction.
According to a psychology study published in the journal Frontiers, color changes people’s behavior by affecting the part of the brain that processes information. Some negative human actions also stem from neural stimulation of this part of the brain.
Scientists did an experiment in which a group of volunteers sat looking at a computer screen that displayed either red or blue and then played a game of cards. Based on how they played their cards and how much they bet, the researchers assessed the results on the effect of color on perception, thinking and behavior.
The results show that the group of people who look at the blue screen will have an emotional way of playing cards while those who look at the red will think more carefully when making a decision.
Next, this group of people will see pictures of the poor and receive a request to donate to a charity that helps poor youth get to school. People who see blue are more likely to donate than people who see red.
Based on these results, scientists recommend using a lot of blue for advertising campaigns or charity donations. If you want to convince consumers to spend more on personal products, consider using red.