Dairy Queen is one of the most famous brands in America, led by Warren Buffett. And among them, the most prominent is the “upside down” Blizzard ice cream.
Living in big cities, you must have heard of the name Dairy Queen if you have never eaten before. This is an extremely famous fast food company in the US, a branch of Berkshire Hathaway – a corporation headed by billionaire Warren Buffett.
And if you’ve ever eaten Blizzard ice cream here, you’ll understand why it’s called “upside down ice cream” – the staff before handing the ice cream to customers all turn the cup upside down.
The famous Blizzard upside down ice cream.
According to what DQ advertises, this is a way to show customers that their ice cream is so “thick” that it sticks to the side of the cup and can’t be spilled. This is based on the common belief that the thicker the smoothie or ice cream, the better.
The company even offers an extremely “bargain” commitment to customers: if the Blizzard staff forgets to turn the cup upside down, the customer will receive a free coupon for the next cup.
It can be said that this is an extremely creative and “unique” idea. But where did this idea come from?
The person who came up with this idea was Sam Temperato – the former franchise director of DQ in St. Louis.
As mentioned, milkshakes and whipped cream are always considered “the thicker the better”. And this is even more true for a 14-year-old boy – a regular customer at a rival Dairy Queen store.
Upside down ice cream is a way to show customers that their ice cream is so “thick” that it sticks to the side of the cup and can’t be spilled.
This shop always serves very thick ice cream or milkshakes. But with this boy, he always asked for his milkshake to be thick, really thick. His request was so much that the owner eventually got bored, had to… turn the whole cup upside down to demonstrate the “ultimate” thickness of his exclusive milkshake.
That action did not escape Temperato’s eyes. After witnessing the boy enjoying a delicious milkshake, he decided that this should be the norm for the entire DQ system.
Dairy Queen’s ice cream and milkshakes are always very thick.
In 1983, he brought the idea to the DQ executive board and it was approved. In the end, as you can see, Dairy Queen’s ice cream and milkshakes are always very thick, and served with a style that “can’t be found anywhere else”.