In the 4.0 era, shopping through e-commerce platforms is becoming more and more popular . At the moment, at least 1.8 billion people worldwide are actively shopping online, so it is clear that this is a trend that is extremely interested.
But online shopping after all has similarities with going to the supermarket, that is, business owners have to find ways to entice customers, force us to spend money on things we don’t really need. In addition, there is a risk of being cheated because you cannot see the product with your own eyes until it arrives.
How to avoid that? Here are the tips that can’t be simpler, to help you avoid losing money when buying online.
Use customer reviews as a reference and do not make any decisions based on them.
Retailers always collect data and information from customers and then publish them on their sales pages – such as how many people have purchased, how many products are left, and customer reviews buy.
The problem is that you won’t be able to tell if the numbers are real or fake, or because of the crowd effect. So it’s best to just take it as a reference and not make any decisions based on it.
Ask yourself if you really need the product being advertised.
Many retailers try to “pressure” customers, by launching products that are only available for sale at a certain time, if not purchased, then determined that they cannot be purchased anymore in the future. It’s a classic marketing trick, leaving customers in a state of anxiety, forcing them to act before it’s too late without thinking through.
In order not to fall into the trap, ask yourself if you really need the product being advertised. Remember, everything you buy, no matter how cheap, will become expensive if there is no use.
Sometimes the original price of the product was pushed up before the sale date.
One of the most popular ways to attract customers is to offer “deals” that offer a great deal of bargains on quality products.
But you also have to carefully compare with many different suppliers, because sometimes the original price of the product has been pushed up before the sale date, so that you have to buy it with the same amount of money as before the sale. .
It is a fact that most consumers do not like to have to pay for shipping.
It is a fact that most consumers do not like to pay for shipping. According to a survey in the US, 93% of participants said they are more likely to shop if they know that the store offers free shipping, without noticing that the total payment is sometimes higher than usual.
Of course, having “free shipping” is an advantage, but if you just buy things you don’t need, it’s not worth it for free.
For consumers, eliminating the worry of “cannot return the goods” makes them more aggressive in spending.
Online shopping has many advantages, but it also comes with many inconveniences. We can’t touch, can’t try, and can’t know how the actual product is until it arrives.
Therefore, when a brand allows customers to freely return goods without charge, it is a huge competitive advantage. As for consumers, eliminating the worry of “can’t return the goods” makes them more aggressive in spending, and then buy a lot of unnecessary things.
The problem is that despite the free returns, very few people actually want to take the time to do it.
Sometimes, the bundled product is priced no lower than the same product in the external store.
Another classic marketing trick of retailers is offering bundles. That is, when you buy an item, you will get another product with an extremely favorable price. And since you want that special product, you don’t mind paying for the original item.
The problem is whether that price is really favorable or not… that has to be checked. Sometimes, the bundled product is priced no lower than the same product in outside stores.
We cannot concentrate on one thing without being distracted for too long.
Science proves that we can’t concentrate on one thing without distractions for too long – usually just 20 minutes. The more time you spend online, the less your focus becomes, and retail brands can take advantage of this to profit.
They will offer hundreds of different deals and take you a lot of time to see them all. After a while, you can become tired and easily make bad decisions.
Take advantage of the delivery service if available.
Many e-commerce sites have the option of you coming to pick up the goods, but it is really not recommended to do so. Because, the price of the product sometimes includes delivery service already, and you do not necessarily have to ignore that benefit.